March 5, 2013 8:30 AM - 1:30 PM
Google PartnerPlex, Mountain View, CA
Building 40
1600 Amphitheatre Pkwy, Mountain View, CA 94043

Please join fellow executives and experts at Google headquarters in Mountain View, California, as we explore modern mapping technologies and what they can do for successful enterprises like yours.

Through expert insight, real-world success stories, lively discussion and more, learn how enterprises like yours are combining enterprise data and Google mapping technologies.

Business planning

Enhance business planning by visualizing your organization’s data on a familiar canvas. See how companies bring data to life, providing powerful insights that lead to more informed decisions.


Learn how to accelerate and simplify decision-making through intuitive, real-time, visual monitoring of business assets and teams.


Fully engage customers, prospects and team members through intuitive, visually captivating apps that instantly communicate both “where” and “what.”

Event highlights

Explore the Possibilities

Take a visual tour through transformative, map-based technologies at work today: street-view video, indoor mapping, 3D “helicopter flights,” crisis response mapping and more

See Maps at Work

See how real-world enterprises across a wide range of industries use geospatial technologies to meet specific decision-making, customer engagement and other challenges.

Meet the Mappers

Execs from FedEx, Tesla, Icon Fitness and others walk through the mapping solutions their organizations use, then cover issues and answers in a panel discussion and lively Q&A.

Expand your World

Explore the exhibit floor, chat with Google’s solution partners, and network with fellow executives. Also see innovative technology demonstrations from Google and customers.



Amit Singh, President, Google Enterprise

Amit Singh is President of Google Enterprise. The mission of the Enterprise team is to enhance Google's consumer products to make them useful for businesses, and help users "work the way they live". In his current role, Amit is responsible for revenue, support, partnerships, customer operations, and product strategy for all Enterprise products including Google Apps, Maps/Earth, Cloud Platform, Search and Chrome.

Prior to joining Google, Amit spent 20 years with Oracle in various product, engineering, sales and strategy roles. He is a graduate of Rensselaer with a master’s degree in industrial and management engineering, and a bachelor’s degree in electrical engineering from the Delhi College of Engineering. He recently moved from Boston to San Francisco but hasn't lost his love for all things Boston.


Mapping Technologies:
Explore the Possibilities

Brian McClendon, Vice President, Engineering,
Google Maps & Earth

Technology has made maps an essential part of our daily lives as we discover, locate, learn about and navigate to destinations of all types worldwide. Newer applications like disaster recovery, crisis management are saving lives, while powerful tools like street-view video and indoor mapping change the way we live.

In this visual tour of today’s and tomorrow’s possibilities, Brian will cover the technology in detail and touch on what the future of maps will bring.

Brian leads engineering and product management for Google's geo products, which include Google Maps, Earth, Street View, Ocean, Mars and Moon.

Brian joined Google in 2004 via the acquisition of Keyhole Corporation where he was head of engineering, a founder, and a member of the board. He holds two issued patents including the one for KML, which is now an open standard for GIS data.


Mapping Technologies:
The Enterprise Opportunity

Tarun Bhatnagar, Director of Global Sales,
Google Maps & Earth

Enterprise data meets maps here, and the possibilities will inspire you. Businesses are beginning to discover how maps can be used for key business processes: decision-making and analysis, managing assets and people, and engagement with customers.

In this multimedia talk, Mr. Bhatnager showcases real-world, transformational use cases across a range of industries and worldwide locations.

Tarun Bhatnagar is the Director of Global Sales for Google Maps for Business. In this role, he is responsible for all sales and GTM activities as it pertains to google's location-based products. In his 14 years prior to Google, Tarun had been in various roles across Product Management, Sales, Business Development & Engineering mostly in the Geospatial industry.

Tarun graduated with an MBA for the Booth School of Business at University of Chicago and has a B.S. in Computer Engineering from the University of Michigan, Ann Arbor.

  • 8:30 am Breakfast with the Trekkers

    Join us for breakfast and meet the Google StreetView Backpack Team!

  • 9:00 am Welcome

    Amit Singh, President, Google Enterprise

  • 9:05 am Keynotes

    Mapping technologies keynotes by Brian McClendon and Tarun Bhatnagar.

  • 10:00 am Break

    Explore the exhibit floor, chat with Google’s Maps & Earth solution partners, network with fellow executives and see compelling demos while you grab a snack and a beverage.

  • 10:30 am Customer Showcase + Q&A

    Here’s your chance to examine true-life enterprise mapping ROI. We’ll hear from executives at FedEx, Tesla, Icon Fitness and others. Each will present details on the mapping solutions their organizations are using now, explain why they were chosen and highlight the results.

  • 12:15 pm - 1:30pm Lunch More networking, and more opportunities to get your questions answered.

    Meet the Google StreetView Backpack team and have a closer look at the “Trekker”

    Explore Icon Fitness’s immersive treadmills and challenge your colleague to a race

    Experience Google Earth Liquid Galaxy and fly anywhere on Earth to view satellite imagery, maps, terrain, 3D buildings, from galaxies in outer space to the canyons of the ocean.

Optional Afternoon Sessions

Transportation and Utilities with IRIS & the Envista Team

1:30 - 2:30pm, Rooms TBD

Come hear industry-leading utilities and transportation agencies describe how they are using IRIS’s Platform-as-a-Service with Google Maps Engine and Google Earth Engine analytics to solve business problems. Multiple uses cases will be presented with PG&E, NiSource, and the California Department of Transportation including:

  • Asset Management - extraction and fusing of data from multiple, disparate asset management systems including bridge, pavement, signage, as well as, cadastral information, with the ability to track and manage changes to assets with Earth Engine analytics.
  • Gas Transmission Line Encroachment - utilizing the IRIS platform and image change analytics of Google Earth Engine see how IRIS is detecting encroachments and providing a management program for the safety of gas transmission lines.
  • Capital Project Management - extraction of data from legacy systems e.g. work order and contractor management, to provide a capital projects construction planning program throughout the company’s service area to internal constituents e.g. engineering, call center, and management, as well as, external e.g. public, media, and government agencies with various information requirements.

Utilities and Vegetation Management with GeoDigital and Google Maps Engine

1:30 - 2:30pm, Rooms TBD

GeoDigital will demonstrate 3D business intelligence tools and engineering grade data sitting on Google’s MapsEngine technology for the benefit of the transmission utility industry. The combination supports a full cycle of analysis, planning, execution and reporting for engineering and vegetation clearance and related regulatory compliance.

The GeoDigital capabilities make a remote view of the transmission corridors better than actually being there. Risk can be clearly and immediately identified, mitigation can be done with precision and confidence, all documentation is automatically generated and stored and reports provide clarity on status to budget and schedule. This adds up to substantial savings of time and money. The Google and GeoDigital combination brings scale, context and ease of use to geospatial data. Anyone with permissions can access to any of the data from anywhere with a security level that is more stringent than most utilities can provide in-house.

Delivering insight from the Google Cloud through the use of earth imagery

1:30 - 2:30pm, Rooms TBD

Following the recent, DigitalGlobe and GeoEye combination announcement, this session will offer Atmosphere Maps attendees their first glimpse into the combined capabilities which the new DigitalGlobe brings to the market and also offer a glimpse into what is planned for the future.

The session will then offer attendees an overview of the innovative offerings developed by DigitalGlobe for Google users and demonstrate through use case examples how access to high resolution, current earth imagery and geospatial intelligence drives insight and value.

The session will close with a sneak peek into exciting new areas of collaboration being explored by DigitalGlobe and GeoEye in 2013.

Travel information


Google Partnerplex, Building 40
1600 Ampitheatre Parkway
Mountain View, CA 94043 (map)
The entrance to the Partner Plex is on the east end of building 40, near the parking lot.

Air Travel

We recommend flying into San Francisco International Airport (SFO) or San Jose Airport (SJC).


Parking for the Partnerplex is at the lot on the corner of N. Shoreline Blvd and Amphitheater Parkway (see map). A shuttle will be available to take guests from this lot to the Partnerplex.

Hotels nearby

Sheraton Palo Alto

625 El Camino Real, Palo Alto, CA 94301 (map)
Phone: (650) 328-2800

Westin Palo Alto

675 El Camino Real, Palo Alto, CA 94301 (map)
Phone: (650) 321-4422

Four Seasons Hotel Silicon Valley

2050 University Ave, East Palo Alto, CA 94303 (map)
Phone: (650) 566-1200


Google Atmosphere Maps is
by invitation only